Sample report. Fictional business and fictional data.
Website Audit: Harbor Street Plumbing
44/100
Losing leads
Homepage lead-readiness score, based on 18 checks of what a visitor on a phone, and Google, can see on the homepage. 10 issues found; 1 check could not be verified automatically.
Findings, highest impact first
-
Tap-to-call phone link Priority: High
- What we found
- phone number appears as plain text, not as a call link
- Why it matters
- A plain-text number is not guaranteed to be tappable: some phones turn it into a link, many (especially Android browsers) do not, and a real call link also lets you track calls. Where it is not tappable, visitors must memorize or retype the number.
- Recommended fix
- Make the number a link:
<a href="tel:+15550100147">(555) 010-0147</a>, and place it at the top of every page.
-
Mobile layout is declared (viewport tag) Priority: High
- What we found
- no viewport meta tag found
- Why it matters
- Most local searches happen on phones. Without this tag, phones show a shrunken desktop page.
- Recommended fix
- Add
<meta name="viewport" content="width=device-width, initial-scale=1">in the page head and check the site on a phone.
-
Google title is 25-65 characters (yours: 22) Priority: Medium
- What we found
- "Harbor Street Plumbing"
- Why it matters
- The title is the blue headline people click in Google results.
- Recommended fix
- Rewrite it, for example: "Plumbing in Marrow Falls, OH | Harbor Street Plumbing".
-
Links on the homepage lead to working pages Priority: Medium
- What we found
- 1 of 6 links tested returned an error: https://harborstreet-plumbing.example/water-heaters-old (404)
- Why it matters
- A link that lands on an error page sends a ready-to-buy visitor away, and Google treats broken links as a sign of a neglected site.
- Recommended fix
- Fix or remove each broken link, or point it to the right page.
-
Town name appears in title/headline/description (Marrow Falls) Priority: Medium
- What we found
- "Marrow Falls" does not appear in your page title, main headline or search description
- Why it matters
- Local customers search "plumber Findlay". Pages that never mention the town rank worse for those searches.
- Recommended fix
- Put "Marrow Falls, Ohio" in the title and main headline.
Other issues found
- Local business data for Google (structured data). Add a LocalBusiness JSON-LD block (included ready-to-paste in the Audit + Fix-It Guide).
- Search description is 70-165 characters (yours: 0). Try: "Harbor Street Plumbing offers plumbing in Marrow Falls, Ohio. Call (555) 010-0147 for a free quote."
- Reviews or trust signals on the page. Add 3 real customer quotes and a link or badge for your Google reviews.
- Images have descriptive alt text (2 of 3 missing). Add a short description to each meaningful image.
- Link preview for Facebook/text messages. Add og:title, og:description and og:image tags.
Already working
- Page is allowed to appear in Google
- Site is served over HTTPS
- Phone number visible on the page
- One main headline (H1) on the page (found 1)
- A clear next step to contact or book
- Address or map shown
- Homepage loads reasonably fast
- No insecure (http) files on the secure page
Could not verify automatically
Footer year looks current. This usually means the information is missing from the page source, or is added by scripts or images, so it needs a manual look.
Automated check of the public homepage (AI-assisted); findings are checked against the page source before sending. It does not measure rankings or traffic and makes no guarantee of results.